Advertising, management, and society: a business point of view / Francesco M. Nicosia.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill, 1974.Description: xx, 386 p. : illus.; 24 cmISBN: - 0070465282
- 0070465274 (pbk.)
- 23 659.10973 NIA 1974
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Central Library, University of Rajshahi Reading Room | Fiction | 659.10973 NIA 1974 (Browse shelf(Opens below)) | C-1 | Not For Loan | GBP | A54810 |
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
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