Advertising, management, and society: a business point of view / (Record no. 75753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01344nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 75753 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209082733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190629s1974 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070465282 |
| -- | 0070465274 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)75972 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.10973 |
| Author mark and year | NIA 1974 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nicosia, Francesco M. |
| 9 (RLIN) | 49665 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising, management, and society: a business point of view / |
| Statement of responsibility, etc. | Francesco M. Nicosia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1974. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xx, 386 p. : |
| Illustrations | illus.; |
| Size | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. |
| General note | Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography: p. 371-377. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | United States. |
| 9 (RLIN) | 232084 |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 232085 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | University of California, Berkeley. |
| Subordinate unit | Graduate School of Business Administration. |
| 9 (RLIN) | 232086 |
| Corporate name or jurisdiction name as entry element | United States. |
| Subordinate unit | Federal Trade Commission. |
| 9 (RLIN) | 232087 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 12/04/1977 | W. Heffer and sons | 9.90 | 659.10973 NIA 1974 | 29/06/2019 | C-1 | Books |