Advertising, management, and society: a business point of view /
Nicosia, Francesco M.
Advertising, management, and society: a business point of view / Francesco M. Nicosia. - New York : McGraw-Hill, 1974. - xx, 386 p. : illus.; 24 cm.
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
0070465282 0070465274 (pbk.)
Advertising--United States.
Advertising.
659.10973 / NIA 1974
Advertising, management, and society: a business point of view / Francesco M. Nicosia. - New York : McGraw-Hill, 1974. - xx, 386 p. : illus.; 24 cm.
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
0070465282 0070465274 (pbk.)
Advertising--United States.
Advertising.
659.10973 / NIA 1974