Central Library OPAC University of Rajshahi
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Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk

By: Contributor(s): Material type: TextLanguage: English Publication details: New Jersey : Prentice Hall, c1994.Edition: 5th edDescription: xix, 684 p. : ill. ; 27 cmISBN:
  • 0136690033
Subject(s): DDC classification:
  • 23 658.8342 SCC 1994
Contents:
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Central Library, University of Rajshahi Reading Room Non-fiction 658.8342 SCC 1994 (Browse shelf(Opens below)) C-1 Not For Loan Sheeling A142023

Formerly CIP. Uk

Includes bibliographical references and index.

An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.

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