Consumer behaviour / (Record no. 61212)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01484nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 61212 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209080932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170116s1994 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136690033 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)61336 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| -- | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8342 |
| Author mark and year | SCC 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiffman, Leon G. |
| 9 (RLIN) | 182605 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behaviour / |
| Statement of responsibility, etc. | Leon G. Schiffman and Leslie Lazar Kanuk |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xix, 684 p. : |
| Illustrations | ill. ; |
| Size | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 9 (RLIN) | 182606 |
| Topical term or geographic name as entry element | Motivation research (Marketing) |
| 9 (RLIN) | 182607 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kanuk, Leslie Lazar. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 07/09/1996 | Tulip Ent. | 68.00 | 658.8342 SCC 1994 | 16/01/2017 | C-1 | Books |