Consumer behaviour /
Schiffman, Leon G.
Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk - 5th ed. - New Jersey : Prentice Hall, c1994. - xix, 684 p. : ill. ; 27 cm.
Formerly CIP.
Includes bibliographical references and index.
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
0136690033
Consumer behavior
Motivation research (Marketing)
658.8342 / SCC 1994
Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk - 5th ed. - New Jersey : Prentice Hall, c1994. - xix, 684 p. : ill. ; 27 cm.
Formerly CIP.
Includes bibliographical references and index.
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
0136690033
Consumer behavior
Motivation research (Marketing)
658.8342 / SCC 1994