Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, Keyoor Purani

By:

Belch, George E. (George Edward), 1951- [author.]

Contributor(s):

Material type:

TextLanguage: English Publisher: Chennai : McGraw-Hill Education (India) , 2022,[reprinted 2025 ]Edition: Twelfth editionDescription: xxxi, 712 pages color illustrations : 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789354600807

Subject(s):

Additional physical formats: Online version:: Advertising and promotionDDC classification:

23 659.1 BEA 2025

Item type:

Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Central Library, University of Rajshahi Reading Room		Non-fiction		659.1 BEA 2025 (Browse shelf(Opens below))				C-1	Not For Loan	BDT		B67829

Includes bibliographical references and index.

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