Advertising and promotion : (Record no. 86318)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01338nam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 86318 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260405153248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260405s20252022ii a j b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)86318 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Author mark and year | BEA 2025 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| Relator term | author. |
| 9 (RLIN) | 18014 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch, Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chennai : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education (India) , |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022,[reprinted 2025 ] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxxi, 712 pages |
| Illustrations | color illustrations : |
| Size | 29 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 7078 |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 18015 |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 18016 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A., |
| Relator term | author. |
| Personal name | Purani, Keyoor |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Belch, George, |
| Title | Advertising and promotion |
| Edition | 12. |
| Place, publisher, and date of publication | New York : McGraw-Hill Education, 2020. |
| International Standard Book Number | 9781260796452 |
| Record control number | (DLC) 2019044780 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 02/04/2026 | Omni Concept, Dhaka | 1626.00 | 659.1 BEA 2025 | 05/04/2026 | C-1 | Books |