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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, Keyoor Purani - Twelfth edition. - xxxi, 712 pages color illustrations : 29 cm

Includes bibliographical references and index.

ISBN: 9789354600807

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1 / BEA 2025

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