Advertising, management, and society: a business point of view / Francesco M. Nicosia.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill, 1974.Description: xx, 386 p. : illus.; 24 cmISBN: - 0070465282
- 0070465274 (pbk.)
- 23 659.10973 NIA 1974
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Central Library, University of Rajshahi Reading Room | Fiction | 659.10973 NIA 1974 (Browse shelf(Opens below)) | C-1 | Not For Loan | GBP | A54810 |
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| 658.3 LUH 2022 Human resource management : functions, applications, and skill development / | 658.4 BUM 1977 The management of business and public organizations / | 658.8342 HAC 2013 Consumer Behaviour / | 659.10973 NIA 1974 Advertising, management, and society: a business point of view / | 668 SMP 1946 Plastics for production ; With thirteen plates / | 671.821 STP 1960 Practical design of sheet metal stampings / | 673.72325 BRM 1957 Magnesium casting technology / |
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
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