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Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers
Material type:
TextLanguage: English Publication details: Belmont, Calif. : Wadsworth Pub. Co., c1988.Edition: 3rd edDescription: xiii, 322 p. : ill. ; 25 cmISBN: - 0534084540 :
- 659.1072 23 FLF 1988
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.1072 FLF 1988 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | A151750 |
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| 659.1 WRA 1971 Advertising / | 659.1019 BUP 1938 Psychology of advertising / | 659.1042 MCA 2004 Advertising : a cultural economy / | 659.1072 FLF 1988 Fundamentals of advertising research / | 659.10952 MOJ 1996 A Japanese advertising agency : an anthropology of media and markets / | 659.109549 TOS 1968 Sociopolitical economy of advertising & pamphleteering / | 659.10971 FIE 1968 The economic implications of advertising / |
Includes bibliography and index.
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