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Fundamentals of advertising research /

Fletcher, Alan D.

Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers - 3rd ed. - Belmont, Calif. : Wadsworth Pub. Co., c1988. - xiii, 322 p. : ill. ; 25 cm.

Includes bibliography and index.

ISBN: 0534084540 :

Subjects--Topical Terms:
Advertising--Research.

Dewey Class. No.: 659.1072 / FLF 1988

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