Fundamentals of advertising research / (Record no. 62111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00762nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 62111 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209081038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170122s1988 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534084540 : |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)62236 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1072 |
| Edition number | 23 |
| Author mark and year | FLF 1988 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Alan D. |
| 9 (RLIN) | 184787 |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of advertising research / |
| Statement of responsibility, etc. | Alan D. Fletcher, Thomas A. Bowers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Belmont, Calif. : |
| Name of publisher, distributor, etc. | Wadsworth Pub. Co., |
| Date of publication, distribution, etc. | c1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xiii, 322 p. : |
| Illustrations | ill. ; |
| Size | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Research. |
| 9 (RLIN) | 184788 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowers, Thomas A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 21/09/1992 | 659.1072 FLF 1988 | 22/01/2017 | C-1 | Books |