Marketing : basic concepts and decisions / William M. Pride and O.C. Ferrell.

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TextLanguage: English Publication details: Boston : Houghton Mifflin, c1977.Edition: 2nd edDescription: xix, 754 p. : ill. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Central Library, University of Rajshahi Reading Room		Non-fiction		658.8 PRM 1977 (Browse shelf(Opens below))				C-1	Not For Loan			A110138

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Includes index.

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