Central Library OPAC University of Rajshahi

Marketing : (Record no. 61663)

MARC details
000 -LEADER
fixed length control field 00725nam a2200253 a 4500
001 - CONTROL NUMBER
control field 61663
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209081005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170121s1977 enka 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395280591
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)61787
040 ## - CATALOGING SOURCE
Original cataloging agency OX/U-1
Language of cataloging eng
Transcribing agency BD-RjUL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
Author mark and year PRM 1977
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.
Dates associated with a name 1942-
9 (RLIN) 176353
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title basic concepts and decisions /
Statement of responsibility, etc. William M. Pride and O.C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin,
Date of publication, distribution, etc. c1977.
300 ## - PHYSICAL DESCRIPTION
Pagination xix, 754 p. :
Illustrations ill. ;
Size 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 182579
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 05/06/1985 Asia Foundation   658.8 PRM 1977 21/01/2017 C-1 Books