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Marketing : basic concepts and decisions /

Pride, William M. 1942-

Marketing : basic concepts and decisions / William M. Pride and O.C. Ferrell. - 2nd ed. - Boston : Houghton Mifflin, c1977. - xix, 754 p. : ill. ; 24 cm.

Includes index.

ISBN: 0395280591

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PRM 1977

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