Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

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TextLanguage: English Publication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : ill. ; 29 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Central Library, University of Rajshahi		Non-fiction		658.8 CHM 1998 (Browse shelf(Opens below))				C-2	Available	GBP		B48163
	Books	Central Library, University of Rajshahi Reading Room		Non-fiction		658.8 CHM 1998 (Browse shelf(Opens below))				C-1	Not For Loan	USD		B48162

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Previous	658.8 BUP 1966 Principles of marketing; the management view	658.8 CAI 1967 International marketing: a comparative systems approach /	658.8 CAM 1953 Marketing : text and cases /	658.8 CHM 1998 Marketing : creating value for customers /	658.8 CLP 1978 Principles of marketing /	658.8 COE 1947 Essentials of distribution /	658.8 COE 1947 Essentials of distribution /	Next

Includes bibliographical references (p. [587]-605) and indexes.

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