Central Library OPAC University of Rajshahi

Marketing : (Record no. 53172)

MARC details
000 -LEADER
fixed length control field 01161nam a2200313 a 4500
001 - CONTROL NUMBER
control field 53172
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209075924.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161003s1998 mauab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256228779
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)53292
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
Author mark and year CHM 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A.
9 (RLIN) 158948
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title creating value for customers /
Statement of responsibility, etc. Gilbert A. Churchill, Jr., J. Paul Peter.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin/McGraw Hill,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Pagination xxiv, 630 p. :
Illustrations ill. ;
Size 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [587]-605) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 158950
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/mh023/97013807.html">http://www.loc.gov/catdir/description/mh023/97013807.html</a>
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/mh022/97013807.html">http://www.loc.gov/catdir/toc/mh022/97013807.html</a>
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0707/97013807-b.html">http://www.loc.gov/catdir/enhancements/fy0707/97013807-b.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Date checked out Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   01/01/2011 Paragon Enterprises Dhaka 72.00 1 658.8 CHM 1998 24/12/2018 28/11/2018 C-2 Books
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 01/01/2011 Paragon Enterprises Dhaka 72.00   658.8 CHM 1998 17/01/2017   C-1 Books