Marketing : creating value for customers /
Churchill, Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : ill. ; 29 cm.
Includes bibliographical references (p. [587]-605) and indexes.
0256228779
Marketing.
658.8 / CHM 1998
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : ill. ; 29 cm.
Includes bibliographical references (p. [587]-605) and indexes.
0256228779
Marketing.
658.8 / CHM 1998