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The Practice of advertising / edited by Mackay, Adrian R.
Material type:
TextLanguage: English Series: Marketing series (London, England)Publication details: Delhi : Heinemann Professional Pub., 2007.Edition: 5th edDescription: xxiii, 367 p. : ill. ; 24 cmISBN: - 9788131209882
- 659.1 20 PRA 2007
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Central Library, University of Rajshahi | Non-fiction | 659.1 PRA 2007 (Browse shelf(Opens below)) | C-4 | Available | INR | B24118 | |||||||||||
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Central Library, University of Rajshahi | Non-fiction | 659.1 PRA 2007 (Browse shelf(Opens below)) | C-3 | Available | INR | B24116 | |||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.1 PRA 2007 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | B24115 | |||||||||||
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Central Library, University of Rajshahi General Stacks | Non-fiction | 659.1 PRA 2007 (Browse shelf(Opens below)) | C-2 | Available | INR | B24117 |
Browsing Central Library, University of Rajshahi shelves,Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| 659.1 LUM 1963 Measuring advertising effectiveness / | 659.1 NIA 1974 Advertising : Principles and management casas / | 659.1 OBS 1969 Successful advertising management / | 659.1 PRA 2007 The Practice of advertising / | 659.1 PRA 2007 The Practice of advertising / | 659.1 ROA 1987 Advertising and promotion management / | 659.1 SAA 1967 Advertising theory and practice / |
Includs bibliographical references and index.
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