The Practice of advertising / (Record no. 16134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00889nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16134 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208235947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140211s2005 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131209882 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)16189 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Language of cataloging | eng |
| Modifying agency | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 20 |
| Author mark and year | PRA 2007 |
| 245 04 - TITLE STATEMENT | |
| Title | The Practice of advertising / |
| Statement of responsibility, etc. | edited by Mackay, Adrian R. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Heinemann Professional Pub., |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxiii, 367 p. : |
| Illustrations | ill. ; |
| Size | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includs bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 49939 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mackay, Adrian R. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 9 (RLIN) | 48036 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing series (London, England) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 02/06/2008 | paragon Enterprises | 4257.00 | 659.1 PRA 2007 | 11/02/2014 | C-4 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 02/06/2008 | Paragon Enterprizes, Dhaka | 425.00 | 659.1 PRA 2007 | 03/10/2016 | C-3 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 02/06/2008 | Paragon Enterprizes, Dhaka | 425.00 | 659.1 PRA 2007 | 22/01/2017 | C-1 | Books | |||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | General Stacks | 02/06/2008 | paragon Interprise | 425.00 | 659.1 PRA 2007 | 07/08/2025 | C-2 | Books |