The Practice of advertising /
The Practice of advertising /
edited by Mackay, Adrian R.
- 5th ed.
- Delhi : Heinemann Professional Pub., 2007.
- xxiii, 367 p. : ill. ; 24 cm.
- The Marketing series .
- Marketing series (London, England) .
Includs bibliographical references and index.
9788131209882
Advertising.
659.1 / PRA 2007
Includs bibliographical references and index.
9788131209882
Advertising.
659.1 / PRA 2007