Comparative advertising : a determination of effects / by Robert Thomas Stack
Material type:
TextLanguage: English Publication details: Michigan: University Microfilms International, 1978 [Printed 1984]Description: vii, 111 p. : Ill. ; 20 cmSubject(s): DDC classification: - 23 659.1 STC 1984
Rare Books
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Rare Books
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Central Library, University of Rajshahi Rare Book Section | Rare Books | RA 659.1 STC 1984 (Browse shelf(Opens below)) | C-1 | Not For Loan | USD | A101354 |
"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Department of Marketing and Transportation Administration, Michigan State University, 1978
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