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Comparative advertising : a determination of effects /

Stack, Robert Thomas

Comparative advertising : a determination of effects / by Robert Thomas Stack - Michigan: University Microfilms International, 1978 [Printed 1984] - vii, 111 p. : Ill. ; 20 cm.

"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Department of Marketing and Transportation Administration, Michigan State University, 1978

Subjects--Topical Terms:
Comparative advertising --Evaluation.
Sales promotion.

Dewey Class. No.: 659.1 / STC 1984

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