Comparative advertising : (Record no. 77048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00887nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 77048 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209082923.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200217r19841978us a|||||mb|| 00| 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)77272 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-RjUL |
| Language of cataloging | eng |
| Transcribing agency | BD-RjUL |
| Modifying agency | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Author mark and year | STC 1984 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stack, Robert Thomas |
| 9 (RLIN) | 239529 |
| 245 10 - TITLE STATEMENT | |
| Title | Comparative advertising : |
| Remainder of title | a determination of effects / |
| Statement of responsibility, etc. | by Robert Thomas Stack |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Michigan: |
| Name of publisher, distributor, etc. | University Microfilms International, |
| Date of publication, distribution, etc. | 1978 [Printed 1984] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | vii, 111 p. : |
| Illustrations | Ill. ; |
| Size | 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Department of Marketing and Transportation Administration, Michigan State University, 1978 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Comparative advertising |
| General subdivision | Evaluation. |
| 9 (RLIN) | 239530 |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 239531 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Rare Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Rare Books | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Rare Book Section | 13/02/1985 | Tulip | 40.65 | RA 659.1 STC 1984 | 17/02/2020 | C-1 | Rare Books |