Central Library OPAC University of Rajshahi
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A dictionary of marketing / Charles Doyle.

By: Material type: TextLanguage: English Series: Oxford paperback referencePublication details: Oxford ; New York : Oxford University Press, c2011.Description: x, 436 p. : ill. ; 20 cmISBN:
  • 9780199590230
  • 0199590230
Other title:
  • Oxford dictionary of marketing [Cover title]
  • Marketing
Subject(s): Genre/Form: DDC classification:
  • R 658.8003 22 DOD 2011
Other classification:
  • QP 600
  • WIR 810f
Online resources: Summary: Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
Item type: Reference
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Reference Central Library, University of Rajshahi Reference R 658.8003 DOD 2011 (Browse shelf(Opens below)) C-1 Added to bundle BDT B57342

Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.

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