A dictionary of marketing / (Record no. 28377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02121nam a2200385 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 28377 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209051256.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140330s2011 enka d 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199590230 |
| International Standard Book Number | 0199590230 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)28458 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DE-604 |
| Language of cataloging | eng |
| Transcribing agency | DEBBG |
| Modifying agency | NLE |
| -- | OCLCQ |
| -- | BTCTA |
| -- | YDXCP |
| -- | CDX |
| -- | BWX |
| -- | WS2 |
| -- | LML |
| -- | DLC |
| -- | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | R 658.8003 |
| Edition number | 22 |
| Author mark and year | DOD 2011 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | QP 600 |
| Number source | rvk |
| Classification number | WIR 810f |
| Number source | stub |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle, Charles, |
| Dates associated with a name | 1959- |
| 9 (RLIN) | 86894 |
| 245 12 - TITLE STATEMENT | |
| Title | A dictionary of marketing / |
| Statement of responsibility, etc. | Charles Doyle. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Oxford dictionary of marketing |
| Title proper/short title | Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | x, 436 p. : |
| Illustrations | ill. ; |
| Size | 20 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Oxford paperback reference |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Dictionaries. |
| 9 (RLIN) | 86895 |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Terminology. |
| 9 (RLIN) | 86896 |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | swd |
| 9 (RLIN) | 86897 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html">http://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html</a> |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html">http://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Added to bundle | Reference | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 29/03/2014 | Dhaka, Trim Education. | 466.00 | R 658.8003 DOD 2011 | 30/03/2014 | C-1 | Reference |