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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
Material type:
TextLanguage: English Publication details: Thousand Oaks, Calif. : Sage Publications, c2004 [printing 2007]Description: 201p. : illus. ; 22 cmISBN: - 0761922520 (cloth)
- 0761922539 (paper)
- 8178293706
- 659.1 22 TEE 2007
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| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Central Library, University of Rajshahi | Non-fiction | 659.1 TEE 2007 (Browse shelf(Opens below)) | C-3 | Available | INR | B48142 | |||||||||||
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Central Library, University of Rajshahi | Non-fiction | 659.1 TEE 2007 (Browse shelf(Opens below)) | C-2 | Available | B48143 | ||||||||||||
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Central Library, University of Rajshahi | Non-fiction | 659.1 TEE 2007 (Browse shelf(Opens below)) | C-4 | Available | INR | B47677 | |||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.1 TEE 2007 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | B47676 |
Includes bibliographical references and index.
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