Effective advertising : (Record no. 16154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01144cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16154 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208235949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140211s20072004caua sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761922520 (cloth) |
| International Standard Book Number | 0761922539 (paper) |
| International Standard Book Number | 8178293706 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (WaSeSS)ssj0000675563 |
| -- | (BD-RjUL)16209 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| Author mark and year | TEE 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J., |
| Dates associated with a name | 1950- |
| 9 (RLIN) | 50000 |
| 245 10 - TITLE STATEMENT | |
| Title | Effective advertising : |
| Remainder of title | understanding when, how, and why advertising works / |
| Statement of responsibility, etc. | by Gerard J. Tellis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | c2004 [printing 2007] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | 201p. : |
| Illustrations | illus. ; |
| Size | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | License restrictions may limit access. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 50001 |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Attitudes. |
| 9 (RLIN) | 50002 |
| 773 #0 - HOST ITEM ENTRY | |
| Title | SAGE Knowledge - A-Z List |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.columbia.edu/cgi-bin/cul/resolve?clio10414323">http://www.columbia.edu/cgi-bin/cul/resolve?clio10414323</a> |
| Public note | Full text available from SAGE Knowledge - A-Z List |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 26/12/2010 | paragong Enterprises | 350.00 | 659.1 TEE 2007 | 11/02/2014 | C-3 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 21/09/2010 | Dhaka paragon enterprises ltd. | 395.00 | 659.1 TEE 2007 | 03/10/2016 | C-4 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 21/09/2010 | Dhaka paragon enterprises ltd. | 395.00 | 659.1 TEE 2007 | 22/01/2017 | C-1 | Books | |||
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 26/12/2010 | Paragon Interprise , Dhaka. | 350.00 | 659.1 TEE 2007 | 07/12/2019 | C-2 | Books |