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Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.
Material type:
TextLanguage: English Publication details: Hoboken, NJ : John Wiley & Sons Inc., c2011.Description: 217 p. : ill. ; 23 cmISBN: - 9780470915851 (hbk.)
- 0470915854
- 9781118060711
- 9781118049532
- 9781118060704
- 658.8 22 MUC 2011
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.8 MUC 2011 (Browse shelf(Opens below)) | C-1 | Not For Loan | USD | B55831 | |||||||||||
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Central Library, University of Rajshahi | Non-fiction | 658.8 MUC 2011 (Browse shelf(Opens below)) | C-2 | Available | USD | B55830 |
Includes bibliographical references (p. 199-208) and index.
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