Central Library OPAC University of Rajshahi

Chasing the monster idea : (Record no. 13465)

MARC details
000 -LEADER
fixed length control field 01302cam a22003497a 4500
001 - CONTROL NUMBER
control field 13465
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211208235447.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140201s2011 njua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470915851 (hbk.)
International Standard Book Number 0470915854
International Standard Book Number 9781118060711
International Standard Book Number 9781118049532
International Standard Book Number 9781118060704
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)13516
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency BD-RjUL
-- DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Author mark and year MUC 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mumaw, Stefan.
9 (RLIN) 41997
245 10 - TITLE STATEMENT
Title Chasing the monster idea :
Remainder of title the marketer's almanac for predicting idea epicness /
Statement of responsibility, etc. Stefan Mumaw.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. John Wiley & Sons Inc.,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Pagination 217 p. :
Illustrations ill. ;
Size 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 199-208) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Forecasting.
9 (RLIN) 41998
Topical term or geographic name as entry element New products
General subdivision Marketing.
9 (RLIN) 41999
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1207/2011276761-b.html">http://www.loc.gov/catdir/enhancements/fy1207/2011276761-b.html</a>
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1207/2011276761-d.html">http://www.loc.gov/catdir/enhancements/fy1207/2011276761-d.html</a>
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1207/2011276761-t.html">http://www.loc.gov/catdir/enhancements/fy1207/2011276761-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 03/10/2013 Asia Foundation 22.95   658.8 MUC 2011 01/02/2014 C-1 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   03/10/2013 Asia foundation 22.95   658.8 MUC 2011 01/02/2014 C-2 Books