Buying behavior and marketing decisions / [by] Chester R. Wasson [and] David H. McConaughy.
Material type:
TextLanguage: English Publication details: New York : Appleton-Century-Crofts , [1968]Description: vii, 547 p. : ill.; 24 cmSubject(s): DDC classification: - 658.8 23 WAB 1968
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.8 WAB 1968 (Browse shelf(Opens below)) | C-1 | Not For Loan | Sheeling | A26992 | |||||||||||
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Central Library, University of Rajshahi | Non-fiction | 658.8 WAB 1968 (Browse shelf(Opens below)) | C-2 | Available | Sheeling | A26993 |
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
Bibliography: p. 500-506.
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