Buying behavior and marketing decisions /
Wasson, Chester R.
Buying behavior and marketing decisions / [by] Chester R. Wasson [and] David H. McConaughy. - New York : Appleton-Century-Crofts , [1968] - vii, 547 p. : ill.; 24 cm.
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
Bibliography: p. 500-506.
Marketing--Decision making.
Consumer behavior.
658.8 / WAB 1968
Buying behavior and marketing decisions / [by] Chester R. Wasson [and] David H. McConaughy. - New York : Appleton-Century-Crofts , [1968] - vii, 547 p. : ill.; 24 cm.
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
Bibliography: p. 500-506.
Marketing--Decision making.
Consumer behavior.
658.8 / WAB 1968