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Corporate communications : a 21st century primer / Joseph Fernandez. by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Thousand Oaks, Calif. : Response Books, c2004
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 658.45 FEC 2004.
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What's in a brand? : building brand equity through advertising / by
Edition: 2nd rep. ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c1998
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 658.8343 JOW 1998.
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Advertising : the social ad. challenge / Meenakshi R Chauhan by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi : Anmol Publications, 1995
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 659.1 CHA 1995.
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The economics of advertising / Richard Schmalensee by Series: Contributions to economic analysis ; 80
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Amsterdam : North-Holland, 1972 [ Second printing 1975 ]
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 659.1 SCE 1975.
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The economics of advertising / F. P. Bishop by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London : R. Hale limited, 1944 [3rd impression 1946]
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 659.1 BIE 1946.
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Modern advertising : practices and principles / Harry Walker Hepner. by
Edition: 3rd.ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York : McGraw-Hill Book co., 1956
Availability: Items available for loan: Central Library, University of Rajshahi (2)Call number: 659.1 HEM 1956, ... Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 659.1 HEM 1956.
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Advertising management : selected readings / Harper W. Boyd and Joseph W. Newman. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Homewood, Ill. : R. D. Irwin, c1965 [reprinted 1972]
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 659.1 ADV 1972.
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Contemporary advertising / Courtland L. Bovée, William F. Arens. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Homewood, Ill. : Irwin, 1982 c1989
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: 659.1 BOC 1989.
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উপজীবিকা হিসাবে বিজ্ঞাপন / সন্তোষকুমার দে by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Bengali
Publication details: কলিকাতা : বেঙ্গল পাবলিশার্স, ১৯৫৫
Availability: Items available for reference: Central Library, University of Rajshahi: Not For Loan (1)Call number: B 659.1 THU 1955.
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