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Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.].
Material type:
TextLanguage: English Publication details: Mason, Ohio : South-Western, c2012.Edition: 6th edDescription: xxxix, 710 p. : ill. ; 28 cmISBN: - 9780538479868 (pbk.) :
- 0538479868 (pbk.) :
- 659.1 23 ADV 2012
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.1 ADV 2012 (Browse shelf(Opens below)) | C-1 | Not For Loan | BDT | B57046 |
Includes bibliographical references and index.
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