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Advertising and promotions : an integrated brand approach /

Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.]. - 6th ed. - Mason, Ohio : South-Western, c2012. - xxxix, 710 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780538479868 (pbk.) : £44.99 0538479868 (pbk.) : £44.99

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / ADV 2012

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