Services marketing / John E. G. Bateson and K. Douglas Hoffman.
Material type:
TextLanguage: English Publication details: Mexico City : Cengage learning,, c2011 [reprint 2012]Edition: 4th edDescription: xvii, 468 p. : ill. ; 25 cmISBN: - 9788131516478
- 8131516474
- 23 658.8 BAS 2012
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.8 BAS 2012 (Browse shelf(Opens below)) | C-1 | Not For Loan | BDT | B57059 |
Includes index.
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