Services marketing /
Bateson, John E. G.
Services marketing / John E. G. Bateson and K. Douglas Hoffman. - 4th ed. - Mexico City : Cengage learning,, c2011 [reprint 2012] - xvii, 468 p. : ill. ; 25 cm.
Includes index.
9788131516478 8131516474
Service industries--Marketing--Textbooks.
Service industries--Management--Textbooks.
658.8 / BAS 2012
Services marketing / John E. G. Bateson and K. Douglas Hoffman. - 4th ed. - Mexico City : Cengage learning,, c2011 [reprint 2012] - xvii, 468 p. : ill. ; 25 cm.
Includes index.
9788131516478 8131516474
Service industries--Marketing--Textbooks.
Service industries--Management--Textbooks.
658.8 / BAS 2012