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Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.
Material type:
TextLanguage: English Publication details: New York : Routledge, 2017Edition: Second EditionDescription: vi, 449 pages ; ill.; 26 cmISBN: - 9781138919525 (pbk)
- 9781138919518 (hbk)
- 23 658.802 BAC 2017
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.802 BAC 2017 (Browse shelf(Opens below)) | C-1 | Not For Loan | BDT | B58940 | |||||||||||
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Central Library, University of Rajshahi General Stacks | Non-fiction | 658.802 BAC 2017 (Browse shelf(Opens below)) | C-2 | Available | BDT | B58941 | |||||||||||
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Central Library, University of Rajshahi General Stacks | Non-fiction | 658.802 BAC 2017 (Browse shelf(Opens below)) | C-3 | Available | BDT | B58942 |
Browsing Central Library, University of Rajshahi shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| 658.8 KOP 2021 Principles of marketing / | 658.800285 NAD 1993 Database marketing : the ultimate marketing tool / | 658.802 BAC 2017 Customer relationship management : the foundation of contemporary marketing strategy / | 658.802 BAC 2017 Customer relationship management : the foundation of contemporary marketing strategy / | 658.83 ZIC 1982 Cases in marketing research / | 658.83 ZIC 1982 Cases in marketing research / | 658.83 ZIE 1982 Exploring marketing research / |
Revised edition of CRM, 2013.
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