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Customer relationship management : the foundation of contemporary marketing strategy /

Baran, Roger J. 1945-

Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka. - Second Edition. - New York : Routledge, 2017 - vi, 449 pages ; ill.; 26 cm

Revised edition of CRM, 2013.

ISBN: 9781138919525 (pbk) 9781138919518 (hbk)

Subjects--Topical Terms:
Customer relations--Management.

Dewey Class. No.: 658.802 / BAC 2017

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