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Principles of marketing / Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik.
Material type:
TextLanguage: English Publisher: Harlow, Essex : Pearson, 2021Edition: Eighteenth edition; Global editionDescription: 728 pages : colour illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9781292341132
- 23 658.8 KOP 2021
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.8 KOP 2021 (Browse shelf(Opens below)) | C-1 | Not For Loan | BDT | B58567 | |||||||||||
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Central Library, University of Rajshahi General Stacks | Non-fiction | 658.8 KOP 2021 (Browse shelf(Opens below)) | C-2 | Available | BDT | B58568 |
Browsing Central Library, University of Rajshahi shelves,Shelving location: Reading Room,Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| 658.8 KOP 2004 Principles of marketing / | 658.8 KOP 2006 Principles of marketing / | 658.8 KOP 2006(LPE) Principles of marketing / | 658.8 KOP 2021 Principles of marketing / | 658.8 KUA 2010 --And the clients went wild! : how savvy professionals win all the business they want / | 658.8 LAA 1979 Advertising Intensity and Market Concentration Within Selected Product Categories | 658.8 LAM 1961 Management in marketing : text and cases / |
Previous edition: 2018.
Includes bibliographical references (pages 659-702) and index.
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