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Principles of marketing /

Kotler, Philip,

Principles of marketing / Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. - Eighteenth edition. Global edition. - 728 pages : colour illustrations ; 28 cm

Previous edition: 2018.

Includes bibliographical references (pages 659-702) and index.

ISBN: 9781292341132

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KOP 2021

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