Basic marketing : a managerial approach / E. Jerome McCarthy
Material type:
TextLanguage: English Publication details: Homewood, Ill. : R.D. Irwin, c1971.Edition: 4rth edDescription: xix , 884 p. : 25 cmSubject(s): DDC classification: - 658.8 23 MCB 1971
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.8 MCB 1971 (Browse shelf(Opens below)) | C-1 | Not For Loan | A57689 |
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| 658.8 MAR 1972 Marketing: a contemporary analysis / | 658.8 MAR 1982 Marketing decision models / | 658.8 MCB 1967 Basic marketing : a managerial approach / | 658.8 MCB 1971 Basic marketing : a managerial approach / | 658.8 MCB 1978 Basic marketing : a managerial approach / | 658.8 MCB 1981 Basic marketing : a managerial approach / | 658.8 MCE 1982 Essentials of marketing / |
Includes bibliographical references and indexes.
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