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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy - 4rth ed. - Homewood, Ill. : R.D. Irwin, c1971. - xix , 884 p. : 25 cm.

Includes bibliographical references and indexes.

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / MCB 1971

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