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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani
Material type:
TextLanguage: English Publication details: New York ; New Delhi : Tata McGraw-Hill/Irwin, 2013.Edition: 9th ed. (SiE)Description: xliii, 1016 p. : ill. ; 24 cmISBN: - 9781259026850
- 9780073404868 (alk. paper)
- 0073404861 (alk. paper)
- 659.1 22 BEA 2013
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.1 BEA 2013 (Browse shelf(Opens below)) | C-1 | Not For Loan | BDT | B57935 |
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| 659.1 ASA 1957 Advertising at the point of purchase / | 659.1 BAA 1992 Advertising management / | 659.1 BAA 2001 Advertising management / | 659.1 BEA 2013 Advertising and promotion : an integrated marketing communications perspective / | 659.1 BEA 2025 Advertising and promotion : an integrated marketing communications perspective / | 659.1 BEI 1990 Introduction to advertising and promotion management / | 659.1 BIE 1946 The economics of advertising / |
Includes bibliographical references and index.
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