Advertising and promotion : an integrated marketing communications perspective /
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani - 9th ed. (SiE) - New York ; New Delhi : Tata McGraw-Hill/Irwin, 2013. - xliii, 1016 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259026850 9780073404868 (alk. paper) 0073404861 (alk. paper)
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA 2013
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani - 9th ed. (SiE) - New York ; New Delhi : Tata McGraw-Hill/Irwin, 2013. - xliii, 1016 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259026850 9780073404868 (alk. paper) 0073404861 (alk. paper)
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA 2013