Marketing management / Geoff Lancaster and Lester Massingham.

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TextLanguage: English Publication details: London : McGraw-Hill, c2001.Edition: 3rd. edDescription: xi, 542 p. : ill. ; 25 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Central Library, University of Rajshahi Reading Room		Non-fiction		658.8 LAM 2001 (Browse shelf(Opens below))				C-1	Not For Loan	Sheeling		B22501

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Previous	658.8 LAM 1961 Management in marketing : text and cases /	658.8 LAM 1964 Managerial marketing : perspectives and viewpoints a source book /	658.8 LAM 1983 Marketing management : foundations and practices /	658.8 LAM 2001 Marketing management /	658.8 LEI 1962 Innovation in marketing, new perspectives for profit and growth /	658.8 LEM 1968 Marketing channels : structure and strategy /	658.8 LEM 1974 Marketing for business growth /	Next

Includes index.

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