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Marketing management /

Lancaster, Geoff. 1938-.

Marketing management / Geoff Lancaster and Lester Massingham. - 3rd. ed. - London : McGraw-Hill, c2001. - xi, 542 p. : ill. ; 25 cm.

Includes index.

ISBN: 0077097521

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / LAM 2001

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