Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
Material type:
TextLanguage: English Publication details: Thousand Oaks, Calif. : Sage Publications, c2004 [printing 2007]Description: 201p. : illus. ; 22 cmISBN: - 0761922520 (cloth)
- 0761922539 (paper)
- 8178293706
- 659.1 22 TEE 2007
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Central Library, University of Rajshahi | Non-fiction | 659.1 TEE 2007 (Browse shelf(Opens below)) | C-3 | Available | INR | B48142 | |||||||||||
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Central Library, University of Rajshahi | Non-fiction | 659.1 TEE 2007 (Browse shelf(Opens below)) | C-2 | Available | B48143 | ||||||||||||
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Central Library, University of Rajshahi | Non-fiction | 659.1 TEE 2007 (Browse shelf(Opens below)) | C-4 | Available | INR | B47677 | |||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.1 TEE 2007 (Browse shelf(Opens below)) | C-1 | Not For Loan | INR | B47676 |
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| 659.1 SAA 1983 Advertising theory and practice / | 659.1 SAA 1983 Advertising theory and practice / | 659.1 SCA 1959 Advertising principles and problems / | 659.1 TEE 2007 Effective advertising : understanding when, how, and why advertising works / | 659.1 TEE 2007 Effective advertising : understanding when, how, and why advertising works / | 659.1 TEE 2007 Effective advertising : understanding when, how, and why advertising works / | 659.1 WEA 1962 Advertising management / |
Includes bibliographical references and index.
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