Advertising agency operations and management / by Roger Barton.
Material type:
TextLanguage: English Series: McGraw-Hill series in advertising and sellingPublication details: New York : McGraw-Hill, c1955.Edition: 1st edDescription: 434 p. : illus. ; 24 cmSubject(s): DDC classification: - 659.112 BAA 1955
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Central Library, University of Rajshahi Reading Room | Non-fiction | 659.112 BAA 1955 (Browse shelf(Opens below)) | C-1 | Not For Loan | GBP | 21823 |
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| 659.109549 TOS 1968 Sociopolitical economy of advertising & pamphleteering / | 659.10971 FIE 1968 The economic implications of advertising / | 659.111 HAN 1960 Handbook of public relations / | 659.112 BAA 1955 Advertising agency operations and management / | 659.113 WOM 1962 Measuring advertising results,/ | 659.12 HAT 1938 Trade marks and their protection under the Trade Marks Act, 1938 ; with notes on protection abroad / | 659.13 BOS 1967 Strategy in advertising ; matching media and messages to markets and motivations / |
Includes index.
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